SEMINAR NO. 5 :
PORTFOLIO AND LOGISTICS ACCOUNTING - "Getting the right product, to the right place, at the right price"
Marketing Budgeting and Financial Planning
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The Marketing Concept
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Competitive Positioning Strategies
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Portfolio Analysis of Products and Markets
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Direct Segmental Costing
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Economic Value Added (EVA) in Marketing Performance
Accounting for Marketing Product Management
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Financial Aspects of the Product Line
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Life Cycle Costing and Decision Making
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Risk and Uncertainty in Portfolio Decisions
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Product Abandonment Approaches
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Packaging and After-Sales Service
Comprehensive Case Study in Portfolio Budgeting and Decision Making
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Implementing the Marketing Concept
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Utilizing Marketing - Accounting Tools and Techniques
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Incremental Analysis
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Marketing Budget Models and Reports
Accounting in Logistic Management
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The Place Distribution Objective
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Distribution Cost Accounting
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Distribution Cost Analysis
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Distribution Cost Control
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Channel Selection in Logistics Accounting
