On Target Direct

On Target Direct

Latest JAMAR

Read Latest JAMAR (Winter 2013)

Refining Measures to Improve Performance Measurement of the Accounts Receivable Collection Function
An Examination of Budgetary Roles in the Context of Sponsorship Management: A Contingency Perspective
Product Diversification: The Need for Innovation and the Role of a Balanced Scorecard

  • Green Marketing and Misleading Statements:  The Case of Saab in Australia
  • The Effects of the Diagnostic and Interactive Use of Management Control Systems on the Strategy-Performance Relationship
  • Investigating the Determinants of Perceived Procedural Fairness in Performance Evaluation
  • Corporate Governance, Firm Characteristics and Earnings Management in an Emerging Economy
  • Beyond Ceremony: The Impact of Local Wisdom on Public Participation in Local Government Budgeting

Seminar 3

STRATEGIC PRICING AND CUSTOMER PROFITABILITY - "Your largest customers may be generating you0r largest losses"

Evolution of Modern Costing and Pricing Systems

  • Cost Estimation, Compilation and Control
  • Type of Management Focus
  • Type of Internal Control
  • Life Cycle Costing
  • Target Costing
  • Mini Case Study: Cost Reductions to Effect Target Pricing

Customer Profitability Analysis

  • Finding Profitable Customers and Products
  • Uncovering Hidden Profits and Losses
  • Improving Customer Strategy
  • The Profitability Matrix
  • Targets for Action
  • Account Management for Relationship Marketing
  • The Impact of Cost Reducing Actions
  • Case Study: Analysing Customer and Product Profitabilities

Pricing Methods and Strategies

  • Cost-plus and Target Pricing
  • Competitive and Customer-based Pricing
  • Cost-Volume-Profit (CVP) in Pricing
  • Volume-based Pricing Strategies
  • Risk Averse Pricing Strategies
  • The Price-Promotions Link

Pricing in International Markets

  • Channels of Distribution
  • Multiple Currencies
  • Pricing in Domestic Markets
  • Pricing Internationally
  • Company Factors in International Pricing
  • Cost-Price Relationships
  • Price Escalation
  • Pricing and Exchange Exposure Management
  • Case Study in Pricing

Contact Us

Email: info@cmawebline.org
Phone: +61 3 85550358
Fax: +61 3 85550387

Updates and News



The CMA and Graduate Conversion Programs are now available via Navitas in Australian Capital cities. [More]

WITS Global Business School


The CMA and Graduate Conversion Programs are now available online via the WITS Global Business School.[More]

Fuel Card Offer!


Shell Cardplus Fuelcard special offer for our Australian Members - up to 5cents/litre discount on Shell Fuels!