On Target Direct

On Target Direct

Latest JAMAR

Read Latest JAMAR (Winter 2013)

Refining Measures to Improve Performance Measurement of the Accounts Receivable Collection Function
An Examination of Budgetary Roles in the Context of Sponsorship Management: A Contingency Perspective
Product Diversification: The Need for Innovation and the Role of a Balanced Scorecard

  • Green Marketing and Misleading Statements:  The Case of Saab in Australia
  • The Effects of the Diagnostic and Interactive Use of Management Control Systems on the Strategy-Performance Relationship
  • Investigating the Determinants of Perceived Procedural Fairness in Performance Evaluation
  • Corporate Governance, Firm Characteristics and Earnings Management in an Emerging Economy
  • Beyond Ceremony: The Impact of Local Wisdom on Public Participation in Local Government Budgeting

Seminar 5

PORTFOLIO AND LOGISTICS ACCOUNTING - "Getting the right product, to the right place, at the right price"

Marketing Budgeting and Financial Planning

  • The Marketing Concept
  • Competitive Positioning Strategies
  • Portfolio Analysis of Products and Markets
  • Direct Segmental Costing
  • Economic Value Added (EVA) in Marketing Performance

Accounting for Marketing Product Management

  • Financial Aspects of the Product Line
  • Life Cycle Costing and Decision Making
  • Risk and Uncertainty in Portfolio Decisions
  • Product Abandonment Approaches
  • Packaging and After-Sales Service

Comprehensive Case Study in Portfolio Budgeting and Decision Making

  • Implementing the Marketing Concept
  • Utilizing Marketing - Accounting Tools and Techniques
  • Incremental Analysis
  • Marketing Budget Models and Reports

Accounting in Logistic Management

  • The Place Distribution Objective
  • Distribution Cost Accounting
  • Distribution Cost Analysis
  • Distribution Cost Control
  • Channel Selection in Logistics Accounting

Contact Us

Email: info@cmawebline.org
Phone: +61 3 85550358
Fax: +61 3 85550387

Updates and News



The CMA and Graduate Conversion Programs are now available via Navitas in Australian Capital cities. [More]

WITS Global Business School


The CMA and Graduate Conversion Programs are now available online via the WITS Global Business School.[More]

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Shell Cardplus Fuelcard special offer for our Australian Members - up to 5cents/litre discount on Shell Fuels!