Latest JAMAR
Read Latest JAMAR (Summer 2012)
Refining Measures to Improve Performance Measurement of the Accounts Receivable Collection Function
An Examination of Budgetary Roles in the Context of Sponsorship Management: A Contingency Perspective
Product Diversification: The Need for Innovation and the Role of a Balanced Scorecard
- A New Framework for Capacity Costing and Inventory Variance Analysis
- Ivory Towers and Legal Powers: Attitudes and Behaviour of Town and Gown to the Accounting Research-Practice Gap
- Management Accounting Research: An Analysis of Recent Themes and Directions for the Future
- The Measurement and Management of Unused Capacity in a Time Driven Activity Based Costing System
- The Impact of Performance Measures on Employee Fairness Perceptions, Job Satisfaction and Organisational Commitment
- Ceremonial Budgeting: Public Participation in Development Planning at an Indonesian Local Government Authority
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ACCOUNTING FOR MARKETING COMMUNICATIONS - "Fifty percent of my advertising works, but I don't know which fifty percent"
Accounting for Promotion: Push Strategy
- Approaches to Marketing Communication
- The Promotional Mix
- Controlling Field Sales Operations
- The Formulation of the Sales Force Budget
- Sale Force Motivation
- Performance Evaluation of the Sales Force
Accounting for Promotion: Pull Strategy
- Advertising Budget Planning
- Cost-Volume-Profit in Advertising Budget Planning
- Advertising Budget Models
- Media Selection Strategies
- Performance Evaluation of Advertising
- Controlling Advertising Outlays
- Capital Budgeting and Advertising
Major Case Study in Financial Planning of Promotions
- Analyzing Competitive Environments
- Brand Loyalty
- Consumer Behavior and Purchasing Patterns
- Segmental Analysis
- Marketing Strategy
- Cost and Audience Delivery of Media
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