Corporate branding, plays vital role in order bagging or even negotiations, as we know it. But do you know it impacts current as well as potential workforce? In this article, we will find out how corporate image impacts your recruitment drive.
Recognition by third party appraisers
It is indeed proud moment winning or even getting nominated for any prestigious award, but simultaneously it builds up the corporate image. Being accredited or being recognized by any external agency would just attract the potential talents. Recruits are in search of better payouts and better incentives, so if any external agency appreciates your policies in this respect, then that would be win-win for both the employer and employees.
How well you know corporate goals and objectives?
If your employees know the corporate vision and mission, then it is easier for them to align their efforts along the path for the achievement of enterprise goals and objectives. This will bring every employee in sync with enterprise goals and it would be easier for the recruits or potential recruits to identify and adapt to the corporate environment.
How do you deal with negative feedback?
Where everything gets blown out of proportion in online media, you need to ensure that any negative feedback or any crisis management will take place in most efficient and professional way. This would build up the image of your company in most positive way. After all, this is the most affirmative way of building positive image of your company.
What do your employees say about you?
Every positive sentiment or word spread by your employees is worth big publicity promotion campaign. This is because, when the incentives given to your employees and only when these are known to external parties, then only the potential recruits will get attracted. This will make it easier for you to employ top talent.
Are your current employees satisfied and willing to stay put?
What is the use of any effort if you hire bets of the best and still they would jump to other organization for better something? It is a proven fact that the employees who are satisfied and identify themselves with the corporate image, then it is less likely that they will move to some other organizations. Retaining the top talent is far difficult than hiring the best talent. Hence, it is important that your employees should feel motivated and encouraged to help them stay put in the same organization.
