2015

JAMAR

Examining The Interaction Effect of Cost Information Types and Strategy on the Effectiveness of New Product Development: An Experimental Study

By Dyah Ekaari Sekar Jatiningsih and Mahfud Sholihin Previous studies on the role of cost information in New Product Development (NPD) producing conflicting results. Motivated by those conflicting results whether cost information is beneficial or detrimental in Examining The Interaction Effect of Cost Information Types and Strategy on the Effectiveness of New Product Development: An Experimental Study […]

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